Thursday, January 12, 2012

///M Performance

That title.... oh its what i love, well at least thats what i thought. Before, well today, i would look at that title and automatically assume M3 or M5 or, 1M these days, but BMW is taking a different look at when and where the godly M should appear on cars. So lets start with the 2000's its the current century and man has it introduced a lot of amazing cars, but for BMW it made what was probably the most iconic car of all time for BMW the E46 ///M3, and of course everybody wanted a piece of the action but well lets face it, the M3 was a pretty expensive car.
Street Legal.Pretty Much
The fact that people wanted some part of the ///M in their car presented BMW with a business plan! Why what is this plan you ask? well its a way to give people some cool car parts with some fun ///M badges and charge them thousands of dollars for it! Since then the "M Package" add-on has been a huge addition in the world of BMW and in some cases it actually made sense for some special edition BMW's. This isn't the end of BMW's madness though, before 2009 the ///M Division consisted of the coveted M3, and M5, in 2009 things got a bit weird. The X5M, yes the SUV, got an M badge, but one that was deserving of it, an SUV that pumped out 555 Horses and 500 Ib of TORQUE, the car was an absolute monster but among the ///M purists this car was a disgrace, but to BMW it was yet another Niche Market that they could tap into and make some more money. There were rumors that some ///M employees were monumentally ticked off at the idea of an M SUV but obviously they couldn't stop what was coming.
X5M
So lets fast forward to today, in-between 2009 and today we got the introduction of the Turbo Engines in ///M cars, the 1M, Current M5, and the Ugly X6M, oh not to mention the rumored "Tri-Turbo" on the next M3. So turbochargers come out of no where, we get 2 new series, and more ridiculousness. Now all of this is a pretty negative outlook on the situation but the frustration is there, BMW is making so many side markets that it almost seems impossible for them to make their original M3 and M5 any better. So ignoring all of this, BMW seems to have made yet again another new market, a new variation of BMW's, one that is in between the regular and the ///M. The name of this new market is ///M Performance, for people who cant handle an ///M price wise or performance wise or need more than a regular BMW. This...kinda makes me mad, i thought BMW screwed up with just a 1 Series and the X6 and now they are adding this new line... not to mention this line will consist of the X5, 335i, and the X6.
X6 M Performance?
So we aren't going to concentrate on the X5, or the X6, but we are going to concentrate rather on the 335is, ok soooooo lets see, the 335is starts at 52K and the M3 starts at 60K so theoretically the M performance version should be around 56K, now for performance 0-60 around 5 seconds and the M3 around 4.6 seconds so the M performance line should be around 4.8. Now yes i am being a bit crude with this but isnt that what BMW said the Performance line would be, yes of course we arent looking at skid pad tests, or differentials or all that other technical stuff but it doesn't matter because the 3 series is still an amazing performance car, and so is the ///M3. Frankly BMW could do away will all of their 1,future 4, 6, and 7 series, all they need is the 3 and 5 series(including X5 and X3, even though they are the same thing). So final question, what is the point of an M Performance? Does BMW really need it or is it just another marketing edition to boost those quarterly profit, whatever the answer, as i have said before and will say again BMW is moving away from what made people fall in love with them, yes their cars are amazing and ill love every last one, but whether or not ill appreciate them is another story. Thanks for reading.

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